Kangrui Company is taking action to boost rural revitalization!

By taking concrete procurement actions, we’ll address the challenges faced by fruit farmers in finding markets and empower local specialty agricultural products to reach beyond remote mountain regions.

Passion for the homeland, deep affection for farmers.

Every navel orange basks in the sunshine and gentle rains of Huaihua. With thin skin and thick, juicy flesh, each bite bursts with a rich, natural sweetness—yet it also carries the simple sweat and hopeful dedication of the orchard farmers.

In Huaihua, there’s a sweetness called “The Navel Oranges Are Ripe”!!!

The golden-hued peel encases luscious, juicy flesh—when you take a bite, juice bursts forth in every direction. This is a winter-flavored delight unique to Huaihua. To help local fruit farmers boost their incomes and let more people savor the sweetness of their hometown, Kangrui Company warmly purchased 6,000 jin of locally grown navel oranges from Huaihua! We’re committed to supporting rural revitalization, walking hand-in-hand with our fellow villagers in Huaihua, and ensuring that the joy of a bountiful harvest shines on every smiling face!

Full of orange enthusiasm! Kangrui Company’s agricultural assistance initiative brings the sweetness from deep mountain regions into thousands of households. As the autumn breeze sweeps through the mountains and forests of Huaihua, heavy clusters of navel oranges hang from the branches—this is what fruit farmers have been eagerly anticipating all year long. With our hearts deeply rooted in our hometown and our affection firmly tied to the farmers, Kangrui Company has proactively extended a helping hand, making tangible contributions to boosting farmers’ incomes! Rooted in the local community and dedicated to serving it, Kangrui Company will continue to closely follow the development of local agriculture, actively fulfill its corporate social responsibilities, and contribute even more to rural revitalization!

Hunan Kangrui Coating Technology Co., Ltd. was established in 1999 and is located in Zhijiang County, Huaihua City—the renowned city that witnessed the surrender of Japanese forces during World War II—within the Ecological Industrial Park. The company currently has three major centers: administration and marketing, technology research and development, and production manufacturing. With a workforce of over 100 employees, including more than 50 managerial and technical professionals, the company is a national-level high-tech enterprise dedicated to the production, R&D, sales, and construction of high-performance, multi-functional, eco-friendly coatings. Its market covers five provinces in Southwest China as well as 31 countries and regions overseas, serving a customer base of 3,500 clients, among whom are well-known national real estate developers and construction companies such as Country Garden Group, Auhai Group, China Construction, Far East Housing & Construction, Dahua Group, China Minmetals No.23 Metallurgical Engineering, Jinwei Group, Zhongwei Group, and Shaping Construction. The company has successively received numerous honors, including China’s Famous Trademark, Hunan Province’s Brand-name Product, Hunan Province’s New Materials Enterprise, Hunan Province’s Little Giant Enterprise, China’s Green and Environmentally Friendly Product, and one of China’s Top 30 Coating Enterprises. The company offers dozens of product varieties, including interior and exterior latex paints, natural true stone paints, water-based industrial coatings, epoxy floor coatings, architectural reflective thermal insulation coatings, aerogel thermal insulation coatings, dry powder putty, JS waterproofing coatings, fire-retardant coatings, powder coatings, highly realistic rock-flake paints, marble-effect multi-color paints, and artistic fence paints.

The company has signed strategic cooperation agreements on industry-academia-research collaboration with Hunan University, Hunan Normal University, and Huaihua College. Currently, the company holds 35 patents. In 2021, it was approved as the Hunan Provincial Enterprise Technology Center, and in 2020, it was approved as the Huaihua City Engineering Technology Center. Adhering to the marketing philosophy of “brand creates markets; integrity creates value,” the company has earned high praise and trust from a wide range of customers through scientific management, superior product quality, and excellent customer service. We are eager to join hands with colleagues from all sectors and real estate development enterprises to jointly create a brilliant future. We warmly welcome friends from all walks of life to visit our company for guidance and business discussions.