Corporate Culture


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Enterprise purpose:

Employee satisfaction, customer satisfaction, and shareholder satisfaction.

Corporate vision:

To become a globally respected coatings company.

Core values:

To benefit employees, develop the enterprise, and contribute to society.

Business philosophy:

Create value, cooperate for win-win and sustainable development.

Corporate Spirit:

Diligence, Perseverance, Responsibility, Innovation

Corporate Style:

Unity, Pragmatism, Integrity, and Responsibility.

Innovative concept:

To take the conventional to the extreme and turn innovation into a routine.

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Service philosophy:

Sincere, fast, professional, and efficient.

Quality philosophy:

Regard quality as life and constantly pursue perfection.

Safety concept:

Safety is responsibility, safety is benefit, and safety is happiness.